I Have a Myspace Page - Do I Need a Website?
Every great artist needs a great website even if they have a myspace page because:
1) You have complete control over all of your content and layout on your website.
On myspace, even though you have a certain amount of flexibility in this regard, you will always be limited to their constraints. These constraints become bigger issues when you start thinking of your band as a “brand” with its own look and feel.
2) All things being equal, a band with a great website is considered more professional, more developed and more attractive than a band that doesn’t have a website.
Naturally, a great website elevates your status and shows that you are serious about your career.
3) Myspace is a social networking site meant to connect people so that the owners can make a profit on advertising revenue. As such, you have no control over what they advertise on your page.
Your band might be a hippie jam band from Portland called “Peace, Love and Harmony” and the graphic banner ad on top of your myspace page is of the newest Rob Zombie horror movie called “Kill, Kill Vampire Zombie - Die.” On your website, you won’t have any such issues.
4) Given that your purpose is to build your “brand” to the point where other third parties have an incentive to get involved in your career, you have to do everything in your power to minimize their risk.
When you minimize others’ risk, you become more attractive. The better produced your songs, the better your live show, the better your website and the more defined/developed your “brand” is, the more likely you are to attract others who can help take your career to your next level.
Think of myspace as a great marketing tool, not your home base. You want to pique people’s interest in your music and drive them to your website, where you have complete control of the look, feel, navigation, branding elements, etc.
Your website is “Your Space.”
Myspace is “Rupert Murdoch’s Space.”
Tags: Music website, myspace, Website