Artist Empowerment

A few posts ago, I wrote about how an artist needs a core message, a clear answer to the all-important question: Who are you and what do you stand for?

Here are 4 criteria to keep in mind when defining your core brand message:

1) It needs to be (at least somewhat) original.

I’m not suggesting that every artist needs to reinvent the wheel and come up with an earth-shattering concept that defines her, but you should be creative. At the very least, describe what you believe from a slightly different perspective than everybody else’s.

2) It should be authentic.

You must truly believe your core message because if you don’t, people will catch on. There is nothing worse than artists who try too hard to be something they are not.

3) It has to be something that people will care about.

If your brand message is irrelevant, your art becomes irrelevant. When people can relate to your core message, they will become true believers in your brand.

4) The concept should be simple.

“The metaphysics of the universe viewed through the lens of another reality” is too complex, unless your core fan base is comprised of only philosophy professors at Ivy League Schools. Make sure your message is simple and can be articulated in a way that is easy to understand.

Follow these general guidelines and you will be well on your way to crafting a message that people will care about!