What Do We Have To Say?
As artists, one of the greatest aspects of what we do is to embody a message and communicate that message to others.
That is why the question, “What do you have to say?” is so critical.
Another variation of this question is: “What do you stand for?”
Finding an answer requires self-reflection and deep thought…and this takes a lot of effort.
Most artists are multi-faceted which makes committing to a core message that much more difficult when one has many messages to communicate.
But believe me, finding one main focus will set you apart because that will become what your “brand” becomes associated with and identified by.
You can then think of the groups of people who agree with or relate to what you have to say and build your base by reaching out to them.
At its core, branding is that simple!
In the coming weeks, we will be exploring the deeper aspects of a core message, the heart of a real, vibrant and enduring brand.